What ISO Agent Program offers the income, long-term security, independence and advancement that the merchant services industry does? There are prospects on every corner. Businesses must accept credit cards to be successful. The question is from whom are they going to buy those merchant services?

The good news is that most of the competition is poorly trained and uneducated, so they largely resort to quoting merchant discount rates and selling credit card terminals at the cheapest price along with the poorest service.

How do you stand out from the crowd? Are you able to distinguish the value and uniqueness you provide to the merchant over the competition? Can you explain to a merchant the difference between 3 Tier pricing and Interchange Plus? Do you provide a free merchant statement analysis of their monthly credit card processing fees? Does your ISO Agent Program provide the training you need?

Can you show the merchant effective rate, projected annual savings, and identify the non qualified transactions that are raising the cost of merchant services? Can merchants trust you to discuss all credit card processing fees related to their merchant services agreement? Remember, there is always somebody cheaper.

Now that you’ve gotten everything set up, your job is not to sell merchants. Your job is to generate leads – and lots of them. The difference between a sales agent that is ‘just getting by’ and another agent making $250K-$400K per year is just one thing; the agent who generates the leads is making the big bucks.”