Endorsements for Merchant Services
Lead Generation is what makes our sales partners either thrive or flounder. Existing sales partners as well as potential merchant level sales (“MLS”) are looking for new and fresh ideas for creating leads. Successful Lead Generation is the difference between an agent just getting by and an agent making $300,000 – $500,000 annually. The agent that has developed a fluent, productive and consistent flow of leads is the one making the significant income.
“Sounds great! How do I get started?” Any top producing MLS will tell you the secret is summed up in one powerful word…Endorsements. Endorsements come in a variety of categories. You can be endorsed by a community bank and put together an Agent Bank Program. You can affiliate yourself with a credit union that offers business accounts or any number of professional associations and societies. Another valuable endorsement to obtain is through a franchisor since their franchisees often sign up with the company the franchisor recommends. You can even by endorsed by your existing merchants!
There are three categories for lead development:
- Third Party Endorsements
- Vendor Endorsements
- Existing Merchant Referrals
Examples of a “Third Party Endorsement” include the following:
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